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Plenti
Role: DIGITAL DESIGNER
BRANDING, vISUAL IDENTITY, WEB DESIGN
Shaping a New Way to Rent Tech
Project
Plenti is a circular tech rental platform that partners with leading tech retailers to offer an alternative to buying. Through a monthly subscription, users can use products for as long as they need, then either extend the rental or return them.
The goal of this project was to translate and expand Plenti's brand identity into a clear and intuitive landing page that explains how the service works, what it offers, and helps users quickly understand the benefits of renting tech over owning it.
strategy
Partnering with Plenti's team, I translated the brand identity into a clear and informational landing page. The focus was on structuring complex ideas into a simple and intuitive experience that quickly explains the service and its value proposition. Each component was designed to create clarity and hierarchy, ensuring the page communicates how Plenti works in a straightforward and accessible way while maintaining consistency with the broader brand system.
outcome
The result is a streamlined landing page that clearly explains Plenti's rental model through a structured hierarchy of information. Users can quickly understand how the service works, what is included, and how the subscription model replaces traditional ownership.
