KICKS

Project

KICKS is one of Scandinavia's leading beauty retailers, with over 250 stores across Sweden, Norway and Finland. As the brand underwent a bold visual refresh, the challenge was to translate its new identity into a scalable digital design system across e-commerce, app and editorial content.

strategy

Working alongside KICKS' internal team, I translated the refreshed brand into a digital design language that could scale across products and platforms. Every component was designed to capture the brand's energy while adapting to a wide range of use cases, from product pages to campaign creatives.

outcome

The result is a scalable design language that creates a consistent experience across KICKS' digital ecosystem. From e-commerce to the app and campaign content, every touchpoint feels recognisably KICKS while allowing the brand's personality to shine through.