Role
UI Designer
Team
Design
iOS
Android
Backend
Project management
QA
Scope
UI Design
Prototyping
User research
Link

The company closed down in 2021

Problem

After the company rebrand, the home screen needed redesign. User feedback revealed the real problem: unclear price levels, confusing graphs, and unclear renewable energy messaging were preventing users from making informed decisions.

Solution

Redesigned the home screen around a simple color system, with clearer visual hierarchy and intuitive messaging, users could now make smart decisions about when to use appliances at a glance.

Result

Validated design proved users now understand current electricity market and pricing strategy at a single glance. Color system became the key differentiator in the interface.